November 5, 2026
The cannabis industry has grown into a multibillion-dollar business, but are the people who built it being left behind?
On this episode of Let's Be Blunt with Montel, Montel Williams sits down with Krysta Jones, founder of THC Girls (The High Country Girls) and The Highly Connected, to explore the evolution of cannabis from grassroots activism to corporate America.
With more than 15 years of experience in cultivation, dispensary operations, marketing, and entrepreneurship, Krysta has witnessed firsthand the opportunities and challenges of legalization.
Together, Montel and Krysta tackle some of the biggest questions facing the industry today:
Is corporate cannabis pushing out legacy operators?
Are women getting a fair shot at ownership and leadership?
How can independent cannabis brands compete with corporate giants?
Why are authenticity, relationships, and community so critical to success?
What will federal cannabis reform mean for small businesses?
Where is the industry headed next?
From the early days of Colorado's cannabis market to the rise of influencer marketing and digital networking, this conversation goes beyond the business of cannabis to examine the people, culture, and communities that made legalization possible.
Because the future of cannabis shouldn't forget the people who fought for its past.
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