The Power of Terpenes with Shawn Sherman

October 2, 2025

On this episode of Let’s Be Blunt with Montel, we’re diving into the future of cannabis with Shawn Sherman, founder and owner of Golden Apple Cannabis Co. Shawn’s journey is nothing short of extraordinary—starting as a computer science graduate and ethical hacker, he transitioned into the cannabis industry during California’s medical cannabis movement. Today, he’s a trailblazer in cannabis education, policy, and innovation.

Shawn is on a mission to change the way we think about cannabis, moving beyond outdated “Sativa/Indica” labels to a science-driven, effect-based approach. He’s empowering consumers to shop smarter by focusing on cannabinoids and terpenes for consistent, reliable experiences. At Golden Apple Cannabis Co., Shawn is redefining the retail experience with a boutique, educational model that prioritizes trust and consumer confidence.

Join Montel and Shawn as they discuss:

The importance of terpenes and cannabinoids in shaping cannabis effects

How Shawn’s tech background influences his innovative approach to cannabis

The evolution of the cannabis industry and the challenges it faces

Practical tips for smarter cannabis shopping and starting a cannabis business

The future of cannabis technology and public perception

This is a conversation you don’t want to miss! Tune in to hear how Shawn is creating a future where cannabis education, quality, and empowerment go hand in hand.

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