Sowing the Future: Sergio Martínez on Cannabis Seeds

July 11, 2025

On this episode of Let’s Be Blunt with Montel, we’re diving into the roots—literally—of the cannabis industry: seeds.

Joining Montel is Sergio Martínez, founder of Blimburn Seeds, one of the world’s leading cannabis seed companies. Recently featured in Forbes for his pivotal role in shaping the booming $4 billion home cultivation market, Sergio brings over 20 years of expertise in cannabis genetics, innovation, and entrepreneurship.

Tune in as Sergio shares how European seed companies are quietly dominating the U.S. market, why home-growing is exploding in popularity, and how shifting regulations are opening new doors for cannabis cultivation.

From the role of genetics in creating premium strains to the rise of micro-cultivation and sustainable farming, Sergio offers a fascinating look at the trends and opportunities shaping the future of cannabis.

Whether you’re a seasoned grower, a curious beginner, or just interested in the business and culture of cannabis, this episode is packed with insights you won’t want to miss.

Stay tuned, stay informed, and as always, stay blunt!

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