Skip navigationCreateCannabis in South Africa with George Joubert

November 27, 2025

On this episode of Let’s Be Blunt with Montel, we’re heading to the southern tip of Africa to explore the dynamic and evolving cannabis landscape in South Africa. Montel sits down with George Joubert, founder of Flourish Cannabis and a trailblazer in the South African cannabis industry.

George shares his mission to empower marginalized communities, preserve Africa’s legendary landrace strains, and unlock the vast potential of cannabis for economic and social transformation.

From the groundbreaking Cannabis for Private Purposes Bill to the challenges of racism, corporate greed, and global double standards, George provides an unfiltered look at the hurdles and opportunities facing South Africa’s cannabis industry.

He also dives into the rich history and cultural significance of cannabis in South Africa, the untapped potential of hemp in sustainable industries, and the unique attributes of African landrace strains that make them a global treasure.

Whether you’re curious about cannabis tourism, the role of education in combating stigma, or how small-scale farmers can thrive in this burgeoning market, this episode is packed with insights and inspiration.

Tune in to hear how George and Flourish Cannabis are paving the way for a greener, more inclusive future in South Africa.

Don’t miss this fascinating conversation—subscribe now and stay blunt!

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